Creative Direction | Graphic Design
 Branding and wayfinding  for Dallas’ future  Trinity River park.

Trinity River Project | Dallas, Texas

 Branding and wayfinding  for Dallas’ future  Trinity River park.

Branding and wayfinding
for Dallas’ future
Trinity River park.

 A brand and three sub-brands represent the Trinity River Corridor: 10,000 acres in size, 26 miles long, traversing the entire width of Dallas, connecting both sides of the river.

A brand and three sub-brands represent the Trinity River Corridor: 10,000 acres in size, 26 miles long, traversing the entire width of Dallas, connecting both sides of the river.

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 A signage plan was created to guide visitors from anywhere in the world, to any destination inside the park.

A signage plan was created to guide visitors from anywhere in the world, to any destination inside the park.

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 Signage in the flood zone was designed to uphold the integrity of the brand.

Signage in the flood zone was designed to uphold the integrity of the brand.