Branding and wayfinding
for Dallas’ future
Trinity River park.
A brand and three sub-brands represent the Trinity River Corridor: 10,000 acres in size, 26 miles long, traversing the entire width of Dallas, connecting both sides of the river.
A signage plan was created to guide visitors from anywhere in the world, to any destination inside the park.
Signage in the flood zone was designed to uphold the integrity of the brand.